How effective is the combination of your main product and ancillary tasks?

The job of the distributor is to make sure they pin point their target audience to make sure their potential film will have the chance of becoming successful based on statistics and research. By creating advertisements such as Posters, Billboards, TV advertisements such as teaser trailers and theatrical trailers for cinema showings they are able to target the broadest audience that is possible. The audience these advertisements are aimed at is easy to target as these are methods used to capture people in their everyday lives, all in which are methods to get the film recognised as well as DVD releases post-cinema release. In order to compete against other distribution companies, the distributor has to create a greater interest in their own title. By identifying it's target audience the distributor is able to specifically aim all advertising campaigns are it's expected audience. Other things the distribution will need to do is: Consider why it's audience may wish to see the film, estimate the revenue potential across all the formats of its release, develop plans and partnerships to build awareness and interest in the film itself and to aim to convert as much interest as possible into visits to cinemas. In order to promote my own trailer I have created a magazine cover and a film poster to reach my target audience.











My magazine cover I decided to base on the well known film magazine 'Total Film'. The typical 'Total Film' title is shown with a bold font displaying 'FILM' and 'TOTAL' running through the 'F', which is what I have produced on the right. Something I have discovered alot through magazine research is a cropped banner in the top right hand corner of a magazine cover displaying any special offers. Text on most total film magazines is either displayed on both sides of the magazine or minimal text on one side with a larger headline at the bottom of the cover. This cover combined with the trailer I think works well. The film title 'Abandoned' is displayed as the headline of the magazine and the tag line is also used here, as it is also on the Film Poster. In both of my ancillary tasks (film poster and magazine cover), the images I have chosen do not give anything specific about the film itself, other than it's location as shown in an isolated area the audience may guess through the darkness around the image. Text I have chosen to use for my magazine cover is bold, mostly for clarity, yet I have used more techniques to blur and edit on the film poster, as to make the person observing have to look twice at the poster.
With my own trailer combined with my magazine cover and film poster I believe them to be quite effective.